The Concept
‘The Paddock’ is a concept designed to educate and celebrate.
We want to educate consumers about Food and Fibre – how and where it’s grown, the process it goes through to become food on the supermarket shelf and clothes on our back.
At the same time, it is an opportunity to celebrate the products our local Aussie farmers continually produce – hear their stories, the challenges they have overcome and the little wins they’ve had along the way to produce the food you so commonly consume and will enjoy on the day.
Dining in the paddock where these items are literally grown is a fantastic way to give consumers an insight into this process.
More recently, it has become a common sight to see people unknowingly trespass to take photos of a crop. The sight of the flowering canola or sunflowers in mass is so appealing to urban consumers with limited to no access to a paddock or crop of their own. Yes it looks beautiful in such a large capacity, however the link is often unknown or forgotten that the seed from that flower is the one you consume in your muesli every day or the oil you cook with.
Through the creation of The Paddock, it brings together the urban and rural populations, where it can be enjoyed by all. The farmers will educate and possibly take some learnings away from the consumers. And the consumers will learn, all whilst enjoying a delicious meal of local produce from surrounding areas supporting our farmers.
Offering up an opportunity that a lot of consumers don’t have access to on an everyday basis and sharing and hearing stories from the farmers on how they succeed as primary producers is an exciting concept.
Do you acknowledge and appreciate the challenges and hardships that come with growing the food you are forever consuming?
We are cushioning the disparity between rural and urban populations in a social and educational way.
Come along for the journey.
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